Annual Report ZENIT Banking Group
- Client:
- ZENIT Banking Group is a universal banking group of the federal scale.
- Task:
- To develop the design of the annual report.
Zenith Banking Group supports and finances children and youth rugby, is a partner of the Rugby Union of Russia, is the general sponsor of the Russian national rugby team.
One of the client’s wishes was to reflect one particular part of the sponsorship activity in the annual report - development and support of rugby in Russia. Zenith Banking Group supports and finances children and youth rugby, is a partner of the Rugby Union of Russia, is the general sponsor of the national team of Russia on the rugby.
The slogan of the annual report - "Teamplay"
All these are reflected in the annual report. We found a parallel between sports game and principles of the Group. The basic principle is a coordinated and responsible teamwork of all members of the group, the manifestation of individual skills and abilities, as well as clear and job-proved interaction. The slogan of the annual report - "Teamplay" - just translates the supreme principle.
For the visualization was selected an original style of authorial illustration, which transmits the dynamics and power, the spirit of the game.
On the special titles of the annual report we presented the highlights of the game of rugby, each of which depends on a team’s particular player - "the position". For the visualization was selected an original style of authorial illustration, which transmits the dynamics and power, the spirit of the game. At the same time, every moment in the game is indirectly linked to the section’s topic of the annual report and the secondary slogans accent the connection between the sport and the methods and philosophy of doing business.
The illustrations depict the real players of the Russian national rugby team
The illustrations depict the real players of the Russian national rugby team, impressed in the most interesting moments of the game. Stylized elements of the playing field marking have identified all the graphic style of the annual report, organically running to all the design elements. The cover of the annual report mimics the grass court of the playing field.
Stylized elements of the playing field marking have identified all the graphic style of the annual report
Thus, the Banking Group brightly and unconventionally presented their performance and achievements, and, at the same time, continued the mission to popularize the beautiful and spectacular sport.
