WORKS FOR THIS CLIENT
Contributors: 
  • Ilya Mitroshin 
Svetlana Belous
Yana Ionova 
Stanislav Sverdlov
all works

Corporate gift for Sibur-Mineral Fertilizers

Client:
Sibur-Fertilizers is producer of all the types of nitrogen fertilizers for agrarian sector and nitrogen products for manufactures.
Task:
Develop design of corporate gift for 2012 – functional and, at the same time, heartwarming New Year gift for partners.
We created ideas followed by simple principle – Sibur-Fertilizers JSC always gives all the best for their clients. Besides, in different countries there a lot of traditions of New Year’s Eve party and ways how to lay New Year’s table. Notwithstanding, there are traditional symbols of New Year for all the people – popping the cork of Champaign, clock strikes Midnight, candies, Bengal lights, fresh aroma of the New Year tree. Exactly, these necessary elements could make wonderful festive mood.

Of course, all the components of the gift were chosen in compliance with principle – “Give all the best”. Main components of the gift were legendary marks of Champaign – “Veuve Clicquot” and “Dom Pérignon”. Also we added Belgian hand-made chocolate candies, still unsurpassed masterpiece among pastries.

Moreover, in every gift box was laid fresh branch of pine, exhaling delightful New Year aroma and complete of Bengal lights. Freeze patterns on windows became a theme for packaging, in combination with company’s saturated green color it looks like New Year tree branches. Ceramic hand-made toy decorated a clasp of the box.

Freeze patterns on windows became a theme for packaging, in combination with company’s saturated green color it looks like New Year tree branches.

“In spite of apparent simplicity of the gift, or rather all its components, we wanted to present sense of celebration, joy and New Year’s mood. That’s reason, why we paid special attention for details, materials, textures. In our opinion, it was implemented in the best way – it’s hardly to imagine that somebody would not be glad if see gift like this under the New Year tree” – comments creative director of creative communications agency “Yellow Dog” – Ilya Mitroshin.

OTHER WORKS