Calendar and corporate gift for SK "Zurich" in 2012
- Client:
- Insurance company “Zurich” is one of the leading all-risks insurance companies on the Russian market.
- Task:
- Develop design of the corporate gift for 2012. Corporate gift should continue traditions of the company image in natural way.
We supposed that gift must reflect Swiss roots of the company as location of company headquarters. Besides, gift set must be in sustained business style, which supported corporate ethics and philosophy of the company.
Desktop calendar demonstrates twelve most popular and well-known sorts of Swiss cheese.
We decided to use theme of the most famous pride of Switzerland for calendar – Cheese. Switzerland is the homeland of cheese making and produces a lot of exquisite sorts of the cheese. Desktop calendar demonstrates twelve most popular and well-known sorts of Swiss cheese,
tells about origin, receipts, technologies of cheese making and gustatory nuances. In every gift presented one of the most delicious and popular sorts of cheese, and, also, traditional accessories for cheese making and consuming like cutting board; set of special knifes and spattles.
Traditional Swiss alpine bells became crosscutting graphic symbol, which was extended on all the elements of the gift. These bells symbolized not only observance of traditions, neatness, naturalness, but also, forthcoming holiday.
