WORKS FOR THIS CLIENT
Contributors: 
  • Ilya Mitroshin 
Svetlana Belous 
Maria Egorova 
Galina Shipova 
Stanislav Sverdlov
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Corporate gift for “Soglasie”

Client:
Insurance company “Soglasie” – one of the insurance services market leader with 18 years experience.
Task:
Develop design of corporate gift for 2012. This gift should build the foundation for new relationship with colleagues and partners: more open, friendly and informal.

This gift was made for corporate clients and business partners. We proposed alternative methods of organization of activity in office and “out of office” leisure in New Year.

The base of gift were desk calendar and calendar by quarters, which contained information about twelve ways of how to spend time with colleagues in funny and active games in 2012.

The base of gift were desk calendar and calendar by quarters, which contained information about twelve ways of how to spend time with colleagues in funny and active games in 2012.

“Get out from office” – that was optimistic slogan of the whole gift. It means that you always can tear yourself away from job and find a time for bringing joy for people around you or fix friendly relations between team members.

Gift was divided into two parts – one part for games in office, second part for games in the open air. First gift – wall biathlon target for office with sticky snowballs, second gift – snowball maker complete with exclusive knitted mittens.

Postcard – transformer with striking raised Christmas tree and round dance of little men completed general concept of the gift.

Core idea of Insurance company activity – protect and support clients, in other words, giving a good mood.

“It was challenge for us – make bright, radiating positive emotions souvenir, find interest conception for traditional for many companies, calendar products. Idea laid on the surface – make decision with smile, humor, and show, that you can always find a place for party!

We tried to fill our calendar and New Year holidays with good mood, which will excite only positive emotions. As core idea of Insurance company activity – protect and support clients, in other words, giving a good mood, that’s our main task.” – comments Svetlana Beri, Marketing director of the Insurance company “Soglasie”.
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