Contributors:
  • Ilya Mitroshin 
    Svetlana Belous 
    Stanislav Sverdlov 

Identity LA SOMBRA

Client:
LA SOMBRA Spanish brand of designer clothes and accessories for young people.
Task:
Develop corporate style
One day, we received order for development of the brand La Sombra in unusual way. Ricardo Cardona owner of the company, took education in Moscow. When he went back in the Spain, he started his own business; firstly, it was designer souvenirs, and then production of designer clothes and accessories for young people, which successfully sold by retailers in Spain.

La Sombra is symbol of rebel, individualist, brave and independent man not only in actions, but in clothes too.

Ricardos friends in Moscow were interested in his clothes. They became distributors of his products and advised to register trade mark and create corporate style. Ricardo Cardona decided to collaborate with Russian designers, and sent order to Yellow Dog through his friends. We started from the most important point naming.

Client wanted to see name in Spanish, well sounded and easy to remember. From all the variants we chose La Sombra, in English it means shadow. This name not only well sounded, but well reflects essence of product mainly headwear, protecting from the sun: stylish panamas, baseball caps etc.

Bright visual image was born instantly daring horseman in sombrero, hero of films about adventures, about prairies and brave guys; Shadow-man who write with lasso name of the brand La Sombra. In our opinion, it reflects mood and emphasize specifics of young customers, who are target audience of La Sombra. La Sombra is symbol of rebel, individualist, brave and independent man not only in actions, but in clothes too. Our collaboration with Ricardo continues Yellow Dog designers now create collection of headwear La Sombra.

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