Calendar for “Rossel’hoz bank”
- Rossel’hoz bank – one of the largest banks in Russia, leader in agricultural sector crediting.
- Develop corporate calendar. Purpose of the calendar was to show wide range of products in unusual form.
We recollected graphic agitation in USSR period, reflecting spirit of solidarity, inspired with confidence in own powers and future day”
Working for this project, we took into account the state status of the bank, scale of activity, active participation in president programs intended for development of agricultural sector in Russia, - comments creative director of the studio – Ilya Mitroshin. – Besides, it was necessary to reflect forthcoming 10 year anniversary of the bank. Considering this, we created idea of “high-powered ten-year plan”. We recollected graphic agitation in USSR period, reflecting spirit of solidarity, inspired with confidence in own powers and future day”.
Bright poster graphics and dynamic slogans became a base for the calendar. As illustrations, were used both, really existing posters of USSR epoch, and stylized posters – developed special for the calendar by designers of the studio and involved artists. Life-asserting, optimistic, charging with enthusiasm slogans, relating to bank’s activity were created for every poster: “Increase production of meat!”, “Pig breeding grows wit Rossel’hoz bank!”