Corporate gift for Sibur-Mineral Fertilizers

Client:
Sibur-Fertilizers is producer of all the types of nitrogen fertilizers for agrarian sector and nitrogen products for manufactures.
Task:
Develop design of corporate gift for 2012 functional and, at the same time, heartwarming New Year gift for partners.
We created ideas followed by simple principle Sibur-Fertilizers JSC always gives all the best for their clients. Besides, in different countries there a lot of traditions of New Years Eve party and ways how to lay New Years table. Notwithstanding, there are traditional symbols of New Year for all the people popping the cork of Champaign, clock strikes Midnight, candies, Bengal lights, fresh aroma of the New Year tree. Exactly, these necessary elements could make wonderful festive mood.

Of course, all the components of the gift were chosen in compliance with principle Give all the best. Main components of the gift were legendary marks of Champaign Veuve Clicquot and Dom Pérignon. Also we added Belgian hand-made chocolate candies, still unsurpassed masterpiece among pastries.

Moreover, in every gift box was laid fresh branch of pine, exhaling delightful New Year aroma and complete of Bengal lights. Freeze patterns on windows became a theme for packaging, in combination with companys saturated green color it looks like New Year tree branches. Ceramic hand-made toy decorated a clasp of the box.

Freeze patterns on windows became a theme for packaging, in combination with companys saturated green color it looks like New Year tree branches.

In spite of apparent simplicity of the gift, or rather all its components, we wanted to present sense of celebration, joy and New Years mood. Thats reason, why we paid special attention for details, materials, textures. In our opinion, it was implemented in the best way its hardly to imagine that somebody would not be glad if see gift like this under the New Year tree comments creative director of creative communications agency Yellow Dog Ilya Mitroshin.

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